Redefining a brand from the inside, out
Goodman Group

With reference to one of the brand’s most recognisable visual elements, the square, our solution distilled a broad set of guiding principles down to four essential brand values that could be expressed in static, motion and interactive formats.

We launched the new set of values to Goodman’s stakeholders and global team with a dynamic video. Driven by a series of supers, the video introduces the thinking behind the evolution and finishes with an invitation to explore.