ReachOut Parents
ReachOut Australia

When a young person is struggling with their mental health, parents and carers can feel the weight of it too. Often experiencing the same emotions as their young person – fear, isolation, helplessness. This insight sparked a compelling campaign for ReachOut’s free online Parents service, designed specifically for the parents and carers of young people.

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Equipping parents with the tools and information they need to support the young people in their lives is key in ensuring young people get access to the help they need. This emotional campaign cast young people with a parent who shares a strong family resemblance with them. This decision helped convey the underlying bond and strong emotional connection that exists within families, and the importance of the role parents can play. By recognising the difficulties parents face in supporting their young people, ReachOut has been able to connect with a broader audience and provide much needed support, including evidence-based information and a free parents coaching service.